Sometimes the most significant advances come from scaling back rather than adding complexity.
J.N. Shapiro’s new Infinity Series Pure represents exactly this philosophy—a return to the essential elements that first put the American independent on collectors’ radars in 2018, now refined into their smallest and thinnest case ever.
Small Wonders
At 37mm by 8.8mm in stainless steel, this watch doesn’t just offer a more accessible entry point into Shapiro’s world of handcrafted guilloché; it demonstrates how thoughtful downsizing can amplify rather than diminish a brand’s signature strengths.
Priced at $26,000 with delivery planned for Q4 2025, the Infinity Series Pure positions itself as Shapiro’s most attainable offering while maintaining the meticulous hand-finishing that has earned the brand recognition among serious collectors.
Limited to just 18 pieces per configuration, this release maintains exclusivity while broadening appeal through more wearable proportions and strategic component sourcing that keeps costs significantly lower than fully American-made alternatives.
The watch represents a fascinating balance between accessible luxury and uncompromising craftsmanship. By partnering with the Alternative Horological Alliance for case production while maintaining in-house focus on dial-making and hand-fabrication, Shapiro has created a model that delivers signature aesthetics without the premium associated with complete vertical integration.
This approach allows collectors to experience authentic American independent watchmaking without the typical six-figure investment.
Guilloché Mastery
The heart of the Infinity Series Pure lies in Shapiro’s signature “infinity weave” pattern—what the brand claims is the most complex guilloché pattern in the industry. This basket weave within a basket weave creates mesmerizing depth and texture that changes dramatically with lighting conditions. Available in two configurations, buyers can choose between white gold hands on a blackened zirconium dial or rose gold hands on a frosted silver dial, each combination offering distinct personality while maintaining the sophisticated aesthetic Shapiro collectors expect.
Every element receives individual attention that justifies the premium positioning. The stylized serif numerals, minute and hour tracks, and subsidiary seconds ring are all individually engraved and blackened, creating crisp contrast against the complex guilloché background. The hands themselves are sculpted, then polished and finished entirely by hand—a time-intensive process that contributes to the limited production numbers but ensures each timepiece meets exacting standards.
The engine-turned and hand-engraved caseback demonstrates Shapiro’s commitment to finishing details that may never be seen but contribute to the overall sense of quality and attention to detail. This level of hand-finishing on external components typically associated with much more expensive timepieces reinforces the value proposition despite the premium price point.
Powering the Infinity Series Pure is the La Joux-Perret F200, a manually wound movement delivering an impressive 90-hour power reserve. Operating at 3Hz with 21 jewels, this Swiss movement provides reliable timekeeping while maintaining the thin 2.7mm profile essential to achieving the watch’s svelte 8.8mm case thickness. The manual winding requirement creates the daily ritual that connects wearer to timepiece—appropriate for a watch positioned as a special occasion piece rather than daily beater.
The 50-meter water resistance and 19mm lug width ensure practical wearability, while the Delugs calfskin strap provides comfortable daily wear. Available immediately with 50% deposit and balance due upon delivery, the ordering process reflects the bespoke nature of small-batch American watchmaking.
