Hublot has unveiled its most architecturally-inspired creation yet with the Big Bang MECA-10 Concrete Jungle, a U.S.-exclusive tribute to New York City and the brand’s new Fifth Avenue boutique.
This marks the latest evolution in Hublot’s nearly decade-long exploration of concrete as a horological material, transforming the quintessential urban building material into a luxury timepiece that literally embodies the spirit of the concrete jungle.
From Sidewalk to Sophistication
The concrete journey at Hublot began in 2016 with the Classic Fusion Aerofusion Concrete Jungle, featuring only a concrete bezel. By 2020, the brand had developed full-concrete cases with the Classic Fusion Concrete Jungle New York, followed by the desert sand-infused Classic Fusion Concrete Sand in 2022.
This MECA-10 variant represents the pinnacle of this material exploration, housing one of Hublot’s most impressive movements within an entirely concrete case.
However, this isn’t ordinary sidewalk concrete. Hublot’s proprietary formulation replaces water with epoxy resin and substitutes fiberglass for traditional steel reinforcement, creating a material specifically engineered for wrist wear.
Anti-UV additives prevent discoloration over time, while an “anti-graffiti” treatment protects against stains and contaminants—ensuring this urban-inspired timepiece maintains its pristine appearance despite daily exposure to city life.
The 44mm diameter case measures 15.3mm thick—slightly more compact than standard MECA-10 models and matching the dimensions of this year’s “Master of Sapphire” limited editions. Water resistance drops to 50 meters due to the material properties, but flat sapphire crystals on both sides provide unobstructed views of the mechanical artistry within while maintaining the signature Big Bang aesthetic.
Titanium elements—including the caseback, winding crown, and distinctive H-shaped screws—provide structural integrity while creating visual contrast against the matte concrete surfaces. The iconic One-Click strap system facilitates tool-free changes between the included gray fabric strap with velcro fastening and black rubber alternative, both secured by a black titanium and ceramic folding clasp.
Ten-Day Power Reserve
At the heart of this architectural marvel beats Hublot’s manufacture Caliber HUB1201, a manually-wound movement delivering an exceptional 10-day (240-hour) power reserve. Operating at 21,600 vibrations per hour, this skeletonized caliber showcases its impressive architecture through both sides of the case, creating a mesmerizing display of mechanical complexity that perfectly complements the raw industrial aesthetic of the concrete construction.
The movement’s extended power reserve eliminates the anxiety of frequent winding while providing ample opportunity to appreciate the intricate gear trains and bridges visible through the transparent case architecture. This technical achievement demonstrates Hublot’s commitment to substance beneath the surface innovation, ensuring the Concrete Jungle delivers horological excellence alongside its material novelty.
The pricing strategy positions concrete as a luxury material despite its humble origins, with the MECA-10 Concrete Jungle commanding $34,100—more expensive than most MECA-10 variants except solid gold models. This premium reflects the specialized engineering required to transform industrial concrete into wearable luxury, plus the exclusivity of U.S.-only availability.
For collectors seeking conversation-starting timepieces that blur the boundaries between architecture and horology, the Big Bang MECA-10 Concrete Jungle offers unprecedented uniqueness. While concrete provides neither the luxury of precious metals nor the performance advantages of carbon fiber or ceramic, it delivers something potentially more valuable: absolute distinctiveness in an increasingly crowded luxury market.
This urban-inspired Hublot creation perfectly captures New York City’s essence—transforming the fundamental building material of modern metropolises into sophisticated horological expression that celebrates both architectural heritage and manufacturing innovation.
